Date - Tuesday 25th November 2014

 

Time - 9.00am - 10.30am

 

Location - Building 4 West, Room 1.2 (Lecture Theatre)

Speaker

 

Andrew Morgan, Chair CIBAM Global Advisory Board

Abstract

 

Diageo, a global drinks company, derived around a third of its revenues from Europe prior to the recession of 2008.  As a result of the recession, markets in South Europe declined rapidly and materially, leaving the total Diageo Europe performances highly challenged.  To deal with this Diageo proactively executed a number of strategic changes to its Europe business.  These changes included allocating resources to faster growing geographies, restructuring its organisation model, increasing focus on profitability, providing talent to other parts of the business and building a peerless reputation.  The result was to turn downside risk into a number of upside contributions to the global performance and reputation of the company.  Diageo’s market capitalisation doubled between 2008 and 2013.

Speaker Biography

 

Andrew Morgan sits on the board of Swiss listed, global food company Aryzta AG and on the global advisory board of British Airways. He is a member of Council at the University of Leicester and is Chair of the CIBAM Global Advisory Board, at the School of Management at Bath University.  He spent 27 years with global drinks leader Diageo, a top 15 FTSE company, much of this time on the global Executive Committee.  He was President Diageo Europe for 8 years